Folklore & Co is a high-end hair salon just west of Asheville, NC specializing in customized, sustainable beauty.
Natalie has been a professional in the hair industry since 2014, but has had her hands in hair for her whole life. She’s so thrilled to be servicing the Asheville area (and beyond) with specialized color, cuts, and styles.
Jenna is a third-generation stylist who started her career in 2008. She loves to collaborate with her clients to find the perfect cut and color that honors their lifestyle and vibe and accentuates their authentic self. Her specialties are lived-in color, curly-textured hair, and fine straight hair — and she loves making the right look happen.
Kayla is a talented, well-rounded stylist that has been killing it behind the chair in Asheville for several years. She enjoys creating beautiful hair that reflects the personal style of each of her guests. Her specialties include shags, layers, textured hair, lived-in blinding/dimensional color, and reds.
Abby always knew her dream job was being a hairstylist. She loves connecting with her clients and helping them find a hairstyle that fits their lifestyle. Abby specializes in custom lightening, brunettes, grey blending and low maintenance cuts.
Sam is an Asheville native and has always been inspired by the beauty of the mountains and the laid-back spirit of this community. They are passionate about connecting with people of all walks of life, creating unique looks that reflect someone’s individuality and style. Whether it’s through a cold color transformation or a classic cut, Sam focuses on making every client feel genuinely seen and understood. Their work has been recognized with accolades like Talent Greenhouse Top 100 in 2022 and 2023, Behind the Chair One Shot Awards for Shag and Fringe in 2024, and Davines International Color Genius in 2024. Sam believes beauty goes beyond appearance — it’s about embracing who you are while staying open to new possibilities.
Samantha has been doing hair since 2019 and moved to Asheville in January of 2021. She loves to help clients express themselves through their hair and make their ideas come to life. Samantha has a passion for all kinds of hair, but specializes in lived-in color, reds, and curly hair.
