Folklore & Co is a high-end hair salon just west of Asheville, NC specializing in customized, sustainable beauty.
Natalie has been a professional in the hair industry since 2014, but has had her hands in hair for her whole life. She’s so thrilled to be servicing the Asheville area (and beyond) with specialized color, cuts, and styles.
Halle has been in the hair industry for 10+ years and recently relocated to Asheville from Florida. She specializes in customizable lightening services and blonding. Halle finds her passion in coloring, but loves a good chop, too, and everything in between!
Kayla is a talented, well-rounded stylist that has been killing it behind the chair in Asheville for several years. She enjoys creating beautiful hair that reflects the personal style of each of her guests. Her specialties include shags, layers, textured hair, lived-in blinding/dimensional color, and reds.
Jenna is a third-generation stylist who started her career in 2008. She loves to collaborate with her clients to find the perfect cut and color that honors their lifestyle and vibe and accentuates their authentic self. Her specialties are lived-in color, curly-textured hair, and fine straight hair — and she loves making the right look happen.
Sam is an Asheville native and has always been inspired by the beauty of the mountains and the laid-back spirit of this community. They are passionate about connecting with people of all walks of life, creating unique looks that reflect someone’s individuality and style. Whether it’s through a cold color transformation or a classic cut, Sam focuses on making every client feel genuinely seen and understood. Their work has been recognized with accolades like Talent Greenhouse Top 100 in 2022 and 2023, Behind the Chair One Shot Awards for Shag and Fringe in 2024, and Davines International Color Genius in 2024. Sam believes beauty goes beyond appearance — it’s about embracing who you are while staying open to new possibilities.
